痛点
Quotes, contracts, and invoices bounce between CRM and finance
HJERP 解法
Pipeline, quote versions, e-sign, SO, and output VAT on one data model; buyer portal for self-service.
Industry solution · B2B2C dual channel
Full-chain key accounts, brand retail for consumers
For enterprise buyers: quotes, contracts, fulfillment, invoicing, and collection on one line. For consumers: brand site, product storytelling, and online retail. One product, inventory, and finance foundation.
Running B2B and B2C on separate stacks?
Key accounts need contracts and VAT invoices; consumers need brand UX and instant checkout
痛点
Retail shop inventory never matches ERP
HJERP 解法
Brand catalog and checkout share one stock pool; B2B reservations and B2C ATP stay aligned.
痛点
Brand site is brochure-only — traffic does not convert
HJERP 解法
Multilingual CMS + product pages + buy or lead forms; SEO and campaigns feed CRM and ERP orders.
Dual-channel matrix
Enterprise service + consumer retail, one system
Credit terms for KA; instant pay for DTC — same SKU master, stock, and GL
B2B
Key account CRM
Pipeline, activities, contacts, account pricing, and credit limits.
B2B
Quote · contract · order
Tier pricing, frameworks, e-sign, fulfillment, portal status.
Finance
Invoice to cash
Output VAT, AR, statements, and GL for both channels.
B2C
Brand retail store
Catalog, variants, cart, checkout, and shipment from one ERP.
WWW
Brand marketing site
CMS brand story, product pages, campaigns, multilingual SEO.
Supply chain
Unified fulfillment
Bulk B2B ship and B2C parcel share warehouses and tracking.
Three front-ends, one foundation
Admin runs both channels; Portal serves KA; WWW drives brand and DTC
Admin
B2B and B2C in one back office
CRM, contracts, SO, retail orders, PO, stock, invoicing, and GL with channel margin analytics.
- KA document chain
- Retail orders
- One stock pool
- Channel P&L
Two channels, one operating loop
Relationships and terms for B2B; speed and UX for B2C
-
01
Brand reach
Site and campaigns; DTC checkout or B2B leads to CRM.
-
02
KA pursuit
Reps work opportunities with versioned account quotes.
-
03
Contracts & orders
B2B SO from e-sign; B2C retail orders in parallel.
-
04
Stock & ship
Reservations and SKU deduction from one pool.
-
05
Invoice & collect
KA statements vs instant retail payment — one GL.
-
06
Repeat & optimize
CRM for KA renewal; retail promos; margin by channel.
China finance ready
Corporate VAT and retail receipts — one ledger
Special VAT for KA, e-invoices for retail, input VAT, inventory cost, and financial statements together.
- Output VAT (special / normal) and red invoices
- Retail orders linked to VAT and receipts
- KA statements and AR aging
- Inventory cost and channel margin
- GL and financial statements
- WeChat / Alipay / Stripe for retail
KA wants compliant contracts and invoices; DTC wants frictionless checkout — one ERP foundation makes both possible.
Typical B2B2C scenarios
Industrial brands, tech hardware, and consumer DTC
Manufacturing Industrial brand
Industrial brand: dealers + DTC catalog
Credit terms for distributors; standard SKUs on brand site with unified stock.
1
Stock pool
↓
Oversell
↑
DTC share
Tech Smart device co.
Tech hardware: KA projects + accessory shop
Project quotes for KA; portal for progress; consumer shop for SKUs and parts.
Full
KA chain
Instant
B2C buy
↑
Self-service
Retail New consumer brand
Consumer brand: wholesale + DTC
Keep wholesale KA while building multilingual brand site and direct retail.
6
Locales
↑
Site CVR
One
Finance view
Why HJERP for B2B2C?
Native dual channel — not ERP plus bolt-on shop
| HJERP B2B2C | ERP + shop | SaaS stack | |
|---|---|---|---|
| B2B quote to invoice | Native | ERP only | Fragmented |
| B2C brand store | Same ERP | Integration | Separate SaaS |
| Unified inventory | Built-in | Often broken | Hard |
| KA portal | Built-in | Custom | Partial |
| Brand CMS | 6 locales | Weak | Scattered |
| One finance book | Yes | Painful | Exports |
| Data sovereignty | Self-hosted | Mixed | Vendor cloud |
Self-hosted, full source, no per-seat fees for growing B2B2C brands.
Dual-channel foundation
One ERP, two growth curves
174+ models across CRM, retail, supply chain, and finance
B2B + B2C
One stock base
Front-ends
Admin · Portal · WWW
Steps
Acquire to repeat
Models
Modular
What B2B2C teams say
Sample quotes — replace with authorized testimonials
「We stopped overselling DTC while KA orders were reserved — one inventory pool finally.」
「KA uses the portal for contracts and invoices; our reps focus on new logos while DTC grows on the same stack.」
Grow both channels
Key accounts and DTC without choosing one
Book a 30-minute B2B2C demo: KA quote-to-invoice plus brand site and retail on HJERP.